Afif Khoury, CEO and Co-Founder of SOCi, believes that AI will greatly improve the customer experience for both digital marketers and end customers. He believes that customers' expectations are likely to change regarding how they interact with products like SOCi's, and that this will impact the company's product strategy. Khoury believes that generative AI will help SOCi get enterprises' jobs done better than previous approaches by providing more accurate and timely information to customers. SOCi, a leading marketing platform for multi-location brands, announced today a fundraise of $120 million to develop a transformative line of AI-based marketing products and grow into new markets.

Global and national brands have been upended by changes brought on in omnichannel marketing as customers access search engines and social media sites that provide highly localized results. "Brands must ensure consistent localized marketing efforts while still appealing to the unique local audience, and marketers must find ways to consolidate workflows while optimizing local channels," Afif Khoury, founder and CEO of Soci, told VentureBeat. To bolster this, the digital marketing software provider announced today that it has raised $120 million in its latest financing round. The funds will serve to advance use of AI and machine learning (ML), including ChatGPT natural language models along with Soci's marketing platform for multi-location brands. Khoury said the Soci platform aims to streamline localized marketing efforts across digital channels while adhering to brand guidelines, optimizing local search and integrating data.